Dear friends,


We have been busy at work preparing to ensure a safe return to the academy for our staff, students, models and guests. Due to social distancing, the academy has temporarily moved to our Fulham location at 612 Fulham Road, Fulham, London SW6 5RB - nearest tube is Parsons Green   

Models - as there are limited spaces, we suggest booking your services separately if trying to book a cut and colour on the same day - if you select both services on the booking menu and BOTH are not available, the system will automatically say there are no spaces. 

The academy will be open for models from Monday 3rd August and operating every Monday unless a bank holiday. You can be assured that your safety is our number one priority and for that reason, please carefully read the following :

  • Full cleaning and sterilising before and in-between each model - workspaces, tools and equipment 

  • We will require all models to come with a face mask and to use wipes when entering the salon if using a phone

  • Do not come to the academy if you are feeling unwell - fever, continuous dry cough, loss of taste/smell, or live with anyone with symptoms  

  • Please come to your appointment with minimal belongings, we may ask you to handle your own coat and bag

  • Upon arrival, please wash your hands or use the supplied hand sanitiser as you enter 

  • Models will not be able to bring along friends or children 

  • We ask all models to attend on time as we will not have a waiting area if you arrive early 

  • If you are late we may need to refuse entry, as we cannot run over appointments due to the cleaning time required in-between models  

  • No magazines or refreshments (sorry!) so bring along a book :)

  • Online payment only (when creating a booking)

  • No walk-in models - pre-booking only  

  • Smaller class sizes (we are looking at classes of 5-6 students maximum for now)

  • To ensure you have booked the correct colour service, we will arrange a video call to complete a brief consultation prior to your visit to the salon. This is to ensure we can advise on the best course of treatment in the event of colour corrections from either home box dyes, or excessive regrowth from lockdown 

All colour models MUST have had an Aveda colour patch test at least 48hrs prior to their appointment if new to the academy or it has been longer than 12 months since the last visit. Failure to have an up to date patch test will mean we can not colour your hair for integrity and legal reasons. 


You can visit the Wimbledon or Fulham salon any day prior to the 48 hours required for a skin patch test, explaining you are coming to the academy for a colour. Our team will apply a very small amount of colour behind your ear to ensure there is no allergic reaction to Aveda tint.

We will keep this page updated so keep an eye on further developments. We are looking forward to seeing you in our Gina Conway Academy again :)

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Academy Update




Elys Urban Beauty, 20 Wimbledon Hill Rd, Wimbledon, London SW19 7NU


Telephone & Reservations:

+44 (0) 20 8090 5818


Opening Hours:

Mon: 09:30 - 17:30

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